Social Media & Content Manager

Essential Qualifications

• Minimum 3 years of experience in Social Media, Content Marketing, Digital Marketing, or a related field.
• Strong professional English writing and editing skills.
• Proven experience managing content calendars, publishing workflows, and multiple social media channels.
• Demonstrated ability to create engaging, commercially relevant content.
• Experience coordinating with designers, photographers, videographers, and stakeholders.
• Strong project management and organizational skills.
• High attention to detail and commitment to quality.

Preferred Qualifications

• Experience within:
  • Real Estate Development
  • Hospitality
  • Wellness
  • Healthcare
  • Architecture
  • Luxury Lifestyle Brands
• Russian language proficiency.
• Bahasa Indonesia proficiency.
• Experience managing multiple brands simultaneously.
• Understanding of SEO, content marketing, and lead-generation strategies.

Technical Skills

• Meta Business Suite
• LinkedIn Management
• YouTube & Short-Form Video Platforms
• Content Scheduling Tools
• Google Workspace or Microsoft 365
• Project Management Platforms (Asana, Monday, Trello, Bitrix24, etc.)
• Canva, CapCut, Adobe Creative Suite (basic working knowledge)
• AI-powered content and research tools

Personal Attributes

• Strategic thinker with strong commercial awareness.
• Excellent communicator and storyteller.
• Highly organized and deadline-driven.
• Strong attention to detail and accuracy.
• Ability to manage multiple projects simultaneously.
• Collaborative and proactive mindset.
• Professional, creative, and solution-oriented.
• Comfortable working in a fast-paced, entrepreneurial environment.

As the Social Media & Content Manager, you will be responsible for planning, creating, coordinating, publishing, and optimizing content across VIBE Development and its project portfolio.

Key Responsibilities

Content Strategy & Planning

• Develop and manage a rolling 90-day content roadmap.
• Maintain monthly editorial calendars for VIBE and all active projects.
• Create content strategies aligned with business objectives, investor communication, sales goals, and brand positioning.
• Identify new content opportunities, audience trends, and campaign ideas.

Content Creation & Copywriting

• Write and edit high-quality English content for:
  • Social media posts
  • Captions and carousels
  • Video scripts
  • Project updates
  • Thought leadership articles
  • Marketing campaigns
  • FAQs and educational content
• Translate complex topics into engaging and audience-friendly content.
• Ensure all messaging remains consistent, accurate, and on-brand.

Creative Production Coordination

• Prepare detailed creative briefs for designers, photographers, videographers, and content creators.
• Coordinate content production, photography, interviews, project updates, and visual assets.
• Review all content before publication to ensure quality, consistency, and accuracy.

Social Media & Community Management

• Manage publishing and scheduling across all approved channels.
• Monitor comments, messages, mentions, and community engagement.
• Respond professionally and escalate sales leads, complaints, or sensitive inquiries when required.
• Maintain brand reputation across all platforms.

Reporting & Analytics

• Produce weekly performance dashboards and monthly marketing reports.
• Monitor engagement, reach, website traffic, lead indicators, and content performance.
• Recommend improvements based on data and audience insights.
• Track and optimize campaign effectiveness.

Brand Governance & Quality Control

• Ensure all content follows approved brand guidelines and communication standards.
• Verify facts before publication.
• Maintain approval workflows, content libraries, version control, and publishing records.
• Protect the company from inaccurate, misleading, or unsupported claims.